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The Calm Experience Map Template offers an alternative to traditional user personas, focusing on designing for a more calming and less intrusive user experience.

Unlike typical personas that emphasize demographics and marketing-driven data, this map explores the user’s sensory, emotional, and attentional journey throughout the day.

The aim is to uncover opportunities for designs that enhance overall well-being, crafting environments and interactions that soothe rather than overwhelm.


Created by Audrey Lingstuyl

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Calm Experience Map

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1. Persona Overview


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2. Daily Attention & Sensory Flow


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3. Emotional Landscape


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4. Environmental Context


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5. Calm Design Opportunities


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6. Calming Interventions


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7. Action Plan


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